Neil Labute, a filmmaker that would be awfully low on my list of people I'd expect to make a film promoting a video game, has directed a short called How Far Would You Go? which explores one of the themes of the game, chiefly, how far would you go for someone you loved? The curious film features film directors like Peter Bogdonavich (in a piece promoting a video game!) Nicholas Roeg, Stephen Frears as well as actors like Samuel L. Jackson. This is easily the strangest promotion for a video game (which it doesn't even seem to realize it is) that you'll ever find. Kudos to the PlayStation team for getting this incredibly unique marketing film done - though somehow I suspect that the kernel of the idea that launched this project and the end result are very different creatures.