There's been a lot of talk about the new Tiger Woods Nike ad, which uses his (late) father's voice over a shot of solemn looking Tiger. (Check out the original ad here.) The Earl Woods voice over seems to be alluding to his sons extra marital activities, and critics are up in arms about this because Earl passed away a few years back so the audio clip is being used of context. My feeling is that the ad works. It generates a response from the viewer and everyone is talking about Tiger's new Nike ad. That's the key. There are several "memorable" commercials that get people talking but often times nobody remembers what product they are for.
Above is a "mash up" version of the Tiger ad from the mad scientist behind my favorite rarely updated site www.entirepopulation.com.