May 14, 2010

Twentieth Century Fox Thinks You're An Idiot

Twentieth Century Fox, the studio behind the upcoming Tom Cruise/Cameron Diaz action flick Knight and Day suspect that you, their potential audience, might be retarded.   Based on the craptastic trailer, it could be argued that  a retarded audience would definitely help their chances, but that's not what I'm talking about.  Above is an absurdly phony looking "viral video" that a pathetic studio flak tried to pass off as "leaked" behind-the-scenes footage.   Here's an idea, if we're supposed to believe this is actual behind-the-scenes footage, maybe it should be a multi-camera shoot.  The fact that they are cutting around between multiple cameras really doesn't lend much creedence to the notion that this footage is leaked from the set..  Also, in this age of DVD's providing behind-the-scenes looks at how movies are made, I think you'd have to be a bit of dim bulb to believe that Tom Cruise is casually supervising the stunt training of another actor.  Never mind that the actor in question, Cameron Diaz, starred in two Charlie Angels flicks and clearly knows how to rock a kick.  There's something really sad about the fact that Cruise - while playing himself - feels the need to ask the stunt supervisor to step aside so he can do it.  And by "it" I mean, simply holding the padding.  Even in fake videos, he comes across as a self-important douchebag.  This is an incredibly lame attempt to create some online buzz via a "viral video."  It seems about the same as watching a sportscaster do a "rap" at an end-of-year hilite clip show.  They know what rap is, but they have no idea what makes it cool or how to execute it.   This really is just kind of sad.

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